LSC audiologist Poh Boon Fong said the objective is to create awareness on the importance of early detection and intervention of those suffering from hearing impairment. "We also hope to initiate a Cochlear Implant Fund in collaboration with the Kwong Wah Yit Poh Charity Fund,'' she said. Poh said that a nominal sum of RM20 will be charged as registration fee for the ride which will go to the charity fund. "We will be accepting a maximum of 300 participants. Over 70 people have already signed up for it in the past few days,'' she said.