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KIP Marts, by concept, are not hypermarkets, superstores or departmental stores. It derives from the idea of “a market for the community”, where traditionally seen in small towns or townships, there is a wet market surrounded by many stalls and shops operated by local small and medium traders, selling all the daily family needs, from fresh products to kitchen utensils, clothing, electrical and electronic products, etc straight to the surrounding communities and housing estates.
With the growing population, growing needs and expectation, supermarkets and shop-houses were established by respective single big operator. Follow up from the huge foreign single operator of Hypermarket coming into local retail business, replacing substantially the local small and medium traders of the olden day. It’s not only causing displacement of local traders, but also we are losing some of our tradition of wet marketing.